Our clients, Visual CV
The Client
Visual CV is a technology start-up that has reinvented the résumé for more effective networking, business development and career progression in the digital age. The company offers free VisualCV creation, VisualCV.com community and "Powered by VisualCV" private label platform.
The Context
Gong Communications was engaged in May 2008 to implement a strategic outreach campaign to reach targeted press and key early-adopter niche community influencers.
The Programme
We developed a three-tier framework of corporate, niche and viral communications to reach target audiences through multiple touch-points with highly-focused messaging.
We've just kicked off this campaign and have already secured coverage in The Sunday Times, The Times, U.S. News & World Report, Editor & Publisher and Management Today.