Our clients, the glasshouse
The client
Established in London in 1998, the Glasshouse provides support, encouragement and inspiration to entrepreneurs and innovators across all sectors.
The context
A vibrant and unique entrepreneurs? networking organisation flourishing in the UK, the US and beyond, the Glasshouse places a high value on thought-provoking media coverage that reflects its high quality events.
To build on the Glasshouse?s first-rate reputation and bring further value for sponsors, Gong Communications was approached to nurture media relations and secure high quality coverage for its events programme.
The programme and results
In February 2008, the Glasshouse Second Chance Tuesday event proved to be a perfect opportunity to execute proactive media relations. To help build new relationships for the Glasshouse with key publications we invited a target pool of journalists to the event; and Channel 4, recognising the Glasshouse?s authority in the field, took the opportunity to film at the event, interviewing major players for a programme investigating the Dotcom Decade.