Our clients, simply media
The client
Simply Media is a privately owned producer, aggregator and distributor of digital video content.
The context
In early 2008 Simply Media recognised a gap in the market for meaningful qualitative research into how people consume online video. They recognised it would be a valuable aid for media sales and media agencies looking to put forward a compelling case for video.
Programme and results
To help take this forward, Gong sourced an expert research partner, Work-Research, to help design a UK study. To create traction around the study's results we:
- organised a breakfast launch event at the Soho Hotel for 25 representatives from leading websites such as iVillage and Shopping.com, which was chaired by New Media Age magazine's editor-in-chief, Michael Nutley
- drafted the copy for the white paper and the website www.ignoreatyourperil.com
- organised a by-lined article in World Advertising Research Centre online
- placed a feature in New Media Age magazine
Aside from this latest project, our prior activity for Simply Media has resulted in regular coverage in Media Week, Media Guardian, C21, Brand Republic, aka.tv and Broadcast Magazine.
"Thanks to you all for your work to make it such a successful event. I felt it was an extremely polished, professional display and that all the painstaking work paid off!"