Stand-out media coverage on three continents for True Office
Serial entrepreneur Adam Sodowick needed support in positioning his game-based enterprise risk application, True Office, whilst it was still in its beta phase and being tested by blue chip organisations.
Having sold his digital learning company to Skillsoft in 2011, Adam wanted his new business to make an equally impressive impact. With a world class board of advisors and a strong business case, True Office was already making a mark in its sector.
We handpicked a select number of influential media outlets and journalists who understood the potential of the product. The plan was to secure one major story on each continent for the first phase of the campaign, granting exclusives for more in-depth coverage. Our approach helped to create interest and establish credibility among potential investors.
The first story appeared in the UK’s Sunday Times landing a key message through the headline ‘Game over for dull training’. This was followed by an article in the US which took the form of a whole page in the high profile annual Fortune 500 issue ‘Tech@work’ section. In addition, we secured an interview in Singapore’s leading business weekly magazine The Edge.