Showcasing the global breadth of Olam
Olam International, a leading agricultural supply chain manager, tasked Gong with raising the profile of its global presence through the launch of new state-of-the-art processing facilities in West Africa.
Our role was to help bring Olam’s African-centric stories to the attention of the international press. We helped introduce a new corporate theme in the organisation’s PR activities, and ensured the message was consistent across all platforms by working closely with local agencies. In addition, we pitched interviews with Olam’s CEO Sunny Verghese to leading Africa-focused publications.
Forbes Africa and The African Report carried out in-depth interviews with Verghese and subsequently ran on-message editorial pieces. The prestigious launch, which demonstrated Olam’s commitment to Africa while reinforcing its international leadership in agribusiness, was inaugurated by the Presidents of Cote d’Ivoire and Ghana.