International press coverage for ECP portfolio company
When Wananchi Group, one of Emerging Capital Partners’ portfolio companies, successfully closed an investment round in June 2011, Gong promoted the news in the global business press.
Working closely with the Wananchi team we drafted a comprehensive press release and messaging after liaising with a number of stakeholders and investors. To ensure that coverage in the East African media and telecoms market was as objective and informed as possible, we interviewed the company’s CEO and wrote the story in a way that appealed to a global audience. This was pitched to international business journalists with the aim that the messaging would filter through to positively influence the tone of the local African media coverage.
We succeeded in gaining widespread coverage for Wananchi’s story. The BBC featured Wananchi in June 2011 whilst further print coverage appeared in the Financial Times, Reuters Africa, Bloomberg, Dow Jones and a number of other top tier international publications. Coupled with the local African coverage that contained favourable messages, we contributed in creating a strong pipeline for further global investment.